Customer Buying Behaviour Evangelist
- Retention Max
- Lifetime Value
- Churn Reduction
- Email & SMS
- Loyalty
- Win-Back
- Cohorts
- Repeat Revenue
About me
Ganesh Kamble
Co-founder, Retention Max
Retention marketer and consultant. Co-founder of Retention Max. Known on the internet as The_CLTV_Guy.
Attention is rented. Retention is owned.
Acquisition costs climb every quarter. The brands that win are the ones that keep the customers they already earned, and I build the systems that make that happen.
Data before decisions.
RFM, cohort analysis, CLTV, market basket analysis. Every retention move I recommend is grounded in the numbers, not in gut feel or growth hacks.
Playbooks, not guesswork.
WhatsApp, email, lifecycle automation, loyalty, win-back flows. Proven frameworks, adapted to your brand and executed end to end.
My journey
From marketing budgets and exhibition stands to omni-channel analytics, and now the retention systems behind DTC brands.
2011
Mumbai University
MMS, Marketing
2011 to 2013
Alkesh Dinesh Mody Institute. Where the numbers side of marketing started.
2013
Häfele India
Marketing Executive
Nov 2013 to Mar 2016 · 2 yrs 5 mos
Marketing budgets and brand tracking, BTL activations and exhibitions across South Asia, and the brand’s first TVC.
2016
Hiranandani Group
Sr. Officer, Marketing
Apr 2016 to Aug 2016 · 5 mos
Store offers taken digital, signage strategy, and in-store events including Haiko’s 17th anniversary.
2016
Cox & Kings Group (ezeego1)
Asst. Manager, then Deputy Manager, B2B and B2C
Aug 2016 to Apr 2019 · 2 yrs 9 mos
Email, browser push and SMS lifecycle automation for an online travel business, plus database mining and the B2C campaign UX.
2019
Future Group India
Assistant Manager, Digital Marketing
May 2019 to Jan 2022 · 2 yrs 9 mos
Performance marketing at retail scale. Automated the buying journey across email, SMS and notifications, and integrated the martech behind it.
2022
Accenture
Analytics Specialist
Feb 2022 to Feb 2024 · 2 yrs 1 mo
Omni-channel campaign performance and channel ROI. Near real-time BI dashboards, response modelling, A/B testing and scenario analysis.
2024
HQ Digital
Building Retention Marketing
Feb 2024 to Mar 2025 · 1 yr 2 mos
Retention management and ecommerce, building the retention practice.
2025
Retention Max
Co-Founder
Apr 2025 to today · 1 yr 6 mos
Retention systems for DTC and ecommerce brands. WhatsApp, email, SMS and loyalty, measured in CLTV and cohort curves.
Brands I've worked with / 18
Different Domains, One Vision! Retention at Max!!
Kidswear to real estate, pet food to jewellery. Different catalogues, the same question every time: who came back, and what brought them.
Retention, engineered end to end.
Every engagement starts with your data and ends with a system your team can run, not a deck that gathers dust.
Retention Audits
A full teardown of your customer journey: where revenue leaks, what's worth fixing first, and the roadmap to fix it.
Lifecycle Automation
Welcome, post-purchase, replenishment and win-back, automated end to end.
CLTV & Cohort Analytics
RFM, cohort curves and market basket analysis turned into decisions.
WhatsApp Automation
High-intent conversational journeys for the channels your customers actually read.
Loyalty & Win-Back
Programs that make the second, third and tenth purchase feel inevitable.
Email, RCS & SMS
Flows and campaigns engineered for repeat purchases, not just opens.
One Visitor.
Five moves.
Before the first order comes the foundation: visitor identification, touchpoint influence, and a brand introduction through retention marketing — all leading from identification to the customer's first order.
A first order is not a customer. This is the loop that turns one-time buyers into loyal customers, and every step builds on the last.
- 1
User Identification
Know who is already in the room
Visitor identification, touchpoint influence and a first brand introduction: the work that happens before the first order, so the people arriving are known rather than anonymous.
- 2
Re-engage
Reach them where they read
Win-back and replenishment journeys across email, SMS and WhatsApp. The customer who stopped buying has not left; nothing has asked them back.
- 3
Reward
Make the second order worth it
The incentive that earns the next purchase, sized against the margin rather than guessed at, and timed to the replenishment window.
- 4
Build Loyalty
Make repeat the default
A loyalty program that makes the third and tenth purchase feel inevitable, wired to the same segments as the flows.
- 5
Grow Together
Watch the curve flatten
Cohort curves, RFM bands and CLTV tracked over time, so the effect of every change above is visible rather than asserted.
Catch the Brand Decode on Instagram!
The running teardown series, one D2C brand at a time. Each card opens the full breakdown on Instagram.
Let's make your customers come back.
Consulting, audits, or a full retention build. Tell me where your brand is stuck and I'll tell you honestly if I can help.