Max Blogs: retention, CLTV and churn playbooks for D2C brands

Practical thinking on CLTV, cohorts, RFM and the systems that turn first orders into repeat revenue.

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  1. · Retention playbook · Post-purchase · 12‑min read

    Your First Order Isn’t the Win. The Second One Is.

    Most D2C brands celebrate order #1. Here’s the 35-day post-purchase journey I’d build to earn order #2, using Sammvaad Chai as the case.

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    A pouch of Sammvaad Kadak chai